Your Work Has a Theory of Change. Your Brand Should Too.

Theory of change isn’t just for impact reports: it’s a powerful storytelling tool for founders and brands. Learn how to apply this framework to amplify voice, build visibility, and sustain meaningful ventures.

Why Every Story Needs a Theory of Change

We often think of theory of change as something for nonprofits and donor decks. But it’s so much more than that. It’s a narrative framework. It’s a decision filter. It’s a story about what you’re changing and how. At 705FACTOR, we use theory of change not just to describe our outcomes, but to guide our voice, our brand, and the stories we help others tell.

Because every founder, every venture, every message, should be able to answer one question: What is the change you’re here to make?

The Story Structure Behind Every Theory of Change

At its core, a good theory of change mirrors a good story.

It starts with:

The problem (what’s broken)

The intervention (your role in addressing it)

The transformation (what’s different because of you)

The bigger why (the systemic or cultural shift you’re contributing to)

This isn’t just a planning tool, it’s story architecture.It helps you speak with clarity, own your mission, and connect the dots between what you do and why it matters.

705FACTOR’s Theory of Change

Gap: Women founders frequently hesitate to speak up.  They wait to be “ready” before becoming visible. They are underserved when it comes to modular, narrative-first communication tools.

Intervention: 705FACTOR builds founder-first visibility practice tools rooted in storytelling, voice, and confidence. We provide clarity frameworks, messaging guides, and coaching systems designed for women building early-stage ventures.

Outcome: Women founders move from hesitation to articulation. They show up strategically, speak up clearly, and are seen by the people who matter.

Impact: A stronger pipeline of women-led ventures that shape the future, not just of business, but of equity, culture, and leadership.

A Personal Theory of Change: Why I Built 705FACTOR

I worked in advertising, telling stories for others. Building brands, scaling narratives, shaping visibility. Eventually, I began asking: what’s the change my own story could enable?

705FACTOR was born from that question. From a desire to make communication more than just messaging. To make it a system for empowerment. This isn’t about polishing a brand. It’s about surfacing purpose.

TL;DR

Q: What is a theory of change in branding?

A: It’s a clear, structured narrative that connects your work to the change you want to create, internally and externally.

Q: Can personal brands have a theory of change?

A: Absolutely. A founder’s story is often the first story a venture tells. Knowing your change narrative strengthens everything else.

Q: How does 705FACTOR use theory of change?

A: We use it as both a storytelling lens and a strategic foundation to help women founders move from invisible to influential.

What’s the Change You’re Here to Make?

This is more than branding.This is about intention.

If you’re a founder, a storyteller, or a communicator, your theory of change isn’t just in your deck. It should be in your voice.

So what’s yours?

Let’s build it - on purpose.